Documenting History: The First Wines of Croatia Grand Tasting in NYC

(While this in fairly old news now, for the sake of posterity and future curious minds – and anyone who might have missed it all – here is a recap of the Wines of Croatia Grand Portfolio Tasting event in New York City back in June, along with two videos of the festivities.  It was a great day, one that we hope to repeat next year and on in other locations. Stay tuned – and enjoy this look back in time.)

On June 13, 2011, Wines of Croatia – in partnership with the Association of Winemakers at the Croatian Chamber of Economy (Hrvatska Gospodarska Komora) and the Consulate General of the Republic of Croatia in New York – held the first-ever Grand Portfolio Tasting of the country’s top wines.

The event, held at Hudson Terrace in New York City, was attended by 120 sommeliers, wine buyers, journalists, bloggers and other trade personnel.

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At this historic invitation-only tasting, nearly a dozen producers from Croatia’s leading boutique wineries poured their terroir-specific wines from the continental and coastal regions of Croatia.

Guests of the Grand Tasting were treated to wines produced from an array of indigenous grape varieties, including Malvasia Istriana, Pošip, Teran, Plavac Mali, Graševina, Malvasia of Dubrovnik, Babić, Debit, Crljenak Kaštelanski, and Žlahtina, as well as international varieties like Merlot, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, and Riesling.

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Prior to the rooftop walk-around tasting, an educational seminar was conducted by Certified Sommelier and Wines of Croatia founder, Cliff Rames. Guest speakers at the seminar included Joe Campanale, sommelier and co-owner of Anfora Wine Bar in New York City, and winemaker Ivica Matošević.

The seminar, with Cliff Rames (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Joe Campanale (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Ivica Matosevic (Copyright All rights reserved by Hanna Lee Communications, Inc.)
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Here is a really cool video documenting the day’s events:

 

Winemakers in attendance included Boris Drenški of Bodren winery; Bruno Trapan of Trapan winery; Ernest Tolj of Saints Hills winery; Franjo Toljanić of Toljanic winery; Ivica Matošević of Matosevic winery; Ivan and Klemetina Juranić of Nada winery; Katharine Anderson Groethe of Korta Katarina winery; and Mladen Rožanić of Roxanich winery.

Mladen Rozanic (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Frano Toljanic (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Bruno Trapan (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Ernest Tolj (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Moreno Degrassi (Copyright All rights reserved by Hanna Lee Communications, Inc.)
Boris Drenski (Bodren) (Copyright All rights reserved by Hanna Lee Communications, Inc.)

Here is the full list of wineries represented at the Grand Tasting: Agrokor vina, Badel 1862, Bibich, Bodren, Bura-Mokalo, Cattunar, Coronica, Degrassi, Enjingi, Grgić, Antun Katunar, Ivan Katunar, Karaman, Katunar, Korta Katarina, Kozlović, Krajančić, Krauthaker, Matošević, Miloš, Nada, Pavlomir, Piližota, Piquentum, PZ Čara, PZ Dingač, PZ Gospoja, PZ Putnikovići, PZ Svirče, PZ Vrbnik, Roxanich, Saints Hills, Šipun, Terzolo, Tomić, Trapan, and Zlatan Otok.

Other exhibitors and special guests included Siniša Škaberna of Degrassi winery; Anthony Ritossa of Ritossa Olive Oil ; and Simon Kerr and Šime Gligora of Sirana Gligora (producer of Paški cheese), and representatives of Blue Danube Wine Company, Dalmata Import, Oenocentric, Tasty Wine Company, Vallis Aurea, and VinumUSA (importers).

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Representatives of the Croatia Chamber of Economy included Davor Komerički, Morana Stinčić, Igor Barbarić, Ivona Grgan, and Božica Marković. Representing the Consulate General of the Republic of Croatia in New York and joining us as honorary guest was Consul General, Marijan Gubić.

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To salute Croatia’s status as a truffle-producing nation, a noted truffle hunter from Tartufino was also on hand to discuss Croatia’s deep historic connection with truffles from the Istria region.

To showcase the versatility of Croatia’s wines, chefs from Veslo restaurant, Ditch Plains, and Luke’s Lobster prepared fresh delicacies and finger foods.

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Here’s a link to one more (less refined) video from StyleMTV with extended play of the day’s action.

And here’s a couple more links to some coverage:

Croatian Chronicle: Wines of Croatia First Ever Grand Portfolio Tasting  

A Winestory: Wines of Croatia First Ever Grand Portfolio Tasting

The Wine Hub: The Croatian Wine Invasion

Beverage Media, August 2011 Issue, Page 72

A HUGE thank you to everyone who joined us on June 13. We look forward to doing it again and sharing more of these wines with you!

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Hanna Lee Communications handled the event management and public relations for the Grand Tasting. A big thank you and BRAVO to Hanna and her team!

Davor Komericki, Marijan Gubic, Hanna Lee, Cliff Rames
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There’s Gold in Them Hills: World of Malvasia 2011 Results

Three years ago the organizers of Vinistra (the annual wine festival of the Association of Winegrowers & Winemakers of Istria, Croatia) launched the first World of Malvasia (“Svijet Malvazije”) competition, an event that precedes by a couple of weeks the annual Vinistra wine expo, with the results formally announced on the first day of the fair.

Each year producers of Malvasia from around the world are invited to submit wines made from any of the numerous sub-categories of the Malvasia Bianca family of grapes that exist in the Mediterranean basin.

Malvazija Istarska

Not surprisingly, given that the event is organized by Vinistra and held in the lovely Croatian seaside town of Poreč, Malvazija Istarska is typically the most common variety of Malvasia represented in the competition. Malvazija Istarska – or Malvasia Istriana – is native to an area that encompasses the Istrian peninsula of Croatia, western Slovenia, and northeast Italy (Friuli).

However, fine examples of other sub-varieties of Malvasia usually find their way to the competition and are a welcome reference point of comparison. This year’s event showcased examples of Malvasija Dubrovačka (Malvasia of Dubrovnik), Malmsey, and Malvasia Volcánica, in addition to the ubiquitous Malvazija Istarska.

Malvasija Dubrovačka

For the purposes of judging, the wines are organized into three categories:

1)  Still Dry Wines

2)  Natural Sweet Wines

3)  Liqueur Wines (Fortified Wines)

To ensure a perception of impartiality and to give the competition international creed, the International Organisation of Vine and Wine (OIV) sponsors the event and oversees the judging, which is conducted by teams of wine professionals, including sommeliers, journalists, wine buyers and restaurateurs.

(photo courtesy of Vinistra)

This year, the World of Malvasia competition was held April 27-30, 2011 and included a record number of submissions: 219 wines from five countries (Croatia, Slovenia, Italy, Portugal, and Spain).

“For the third consecutive year and with a record number of submissions, the World of Malvasia competition has further established itself as the premier forum for the contemplation, discussion, and evaluation of Malvasia as a grape variety and wine”, said Mario Staver, president of the Vinistra Evaluation Committee.

On May 13, 2011, at a formal ceremony on the opening day of the 18th annual Vinistra wine expo, the 2011 World of Malvasia winners were announced.

Of the 219 wines submitted for judgment, a total of 65 received medals, with Gold medals awarded to 43 wines and Silver medals to 22 wines.

Croatia dominated with a total of 32 Gold and 17 Silver medals. Italy received four Gold and two Silver medals, while Slovenia followed with three Gold and three Silver – all in the “Still Dry Wines” category. Portugal finished with three Gold medals, while Spain scored one Gold medal in the “Liqueur Wines” category.

(photo courtesy of Vinistra)

“When you look at the results of this year’s competition, it is evident that the average quality of the wines continues to improve. In other words, year-after-year Istrian producers are producing better and better wines. That is a trend that I am sure will continue,” said Ivica Matošević, president of Vinistra.

Taking the only “Grand Gold” medal was a dessert wine from Croatia, the 2009 Vin de Rosa by Sergio Delton – a little-known producer from Vodnjan in Istria. At 92 points, the Vin de Rosa was the highest scoring Malvasia wine of the competition.

The second-highest scoring Malvasia wine (90.67 points) was 10-year old non-vintage Madeira from Justino’s in the “Liqueur Wines” category. The third-highest score (89.83 points) went to a Malvasia Volcánica wine: the 1956 Canari from Bodegas El Grifo in Spain.

Keeping with the underdog theme, two relatively unknown producers – M&G International from Umag, Croatia and Franko Radovan from Višnjan, Croatia – each (with 89.6 points) took home a Gold Medal for their 2010 vintages in the “Still Dry Wines” category.

Franko Radovan (photo by Cliff Rames)

(Side note: Franko Radovan’s home and winery are in a village just outside of Višnjan, a hamlet called Radovani. Yes, Franko – like the more-famous Moreno Coronica – has a village named after him too!)

The only other producer to achieve the 89-point threshold was Benvenuti, a winery in the medieval hillside town of Motovun in Istria, Croatia. Their sweet 2009 Malvazija Istarska was awarded 89.5 points, putting it in second place in the “Natural Sweet Wines” category and making it the fifth-highest score of the competition.

Nikola Benvenuti (photo by Cliff Rames)

Hot on Malvasia Istriana’s tail in the “Still Dry Wines” category is a Malvasija Dubrovačka (Malvasia of Dubrovnik) from Crvik winery in southern Dalmatia, just below Dubrovnik. With 85 points, the 2009 vintage was the only Croatian “Malvasia” from outside of Istria to win a medal.

It is interesting to note the many different styles of Malvazija Istriana represented within the “Still Dry Wines” category. There are young, fresh, unwooded versions (most of the 2010 vintages). There’s Malvasia aged in traditional oak (Matošević). Aged in acacia (“akacija”) wood (Kozlović; Matošević). Extended skin maceration (Vina Gordia Kolomban). And even a Malvasia fermented in amphora (Kabola).

Kabola Amfora

It could be said that Malvasia’s diversity and ability to express a wide-array of characteristics is both a blessing and a curse. Whatever you may think, the 2011 World of Malvasia competition is an important venue that showcases the international appeal of this often misunderstood grape and reveals the many fascinating expressions of its geographical origin across a wide arch of Mediterranean terroirs.

Like in any large family, you have winners and losers, geniuses and dopes, artists and scientists, poets and pedestrians, easy-going personalities and difficult-to- understand characters.

(photo courtesy of Vinistra)

But there’s no denying that the sum of all these parts is a colorful kaleidoscope of diversity: from straw-yellow freshness to “orange wine” wackiness; from bone-dry minerality to lusciously sweet indulgence; from bitter almond palate teasers to mouth-filling acacia-flower and honey scented “sweeties”; from low-alcohol refreshment to fortified power. Malvasia – via its many brothers, sisters, nieces, nephews, cousins, and other relatives once-removed – offers something for every palate.

So choose your winner – and raise your glass to the many intrepid producers who are digging for gold in the red, white and lava-soiled hills that rise so beautifully in the world of Malvasia. Your palate may shine as a result.

(photo courtesy of Vinistra)

A Heavyweight among Champions: Agrokor Joins Vinistra

May 12, 2011 – Poreč, Croatia

The world evolves and time changes everything.

And so it was today when Agrokor, one of the largest producers of wine in Croatia, officially joined the ranks of Vinistra (the Association of Winegrowers & Winemakers of Istria). To be more precise, Agrolaguna, a subsidiary in the large web of winery holdings owned by Agrokor, became the 119th member of Vinistra.

Based in Poreč, a historic seaside town in the Istria wine-growing region of Croatia, Agrolaguna currently manages 520 hectares of vineyards and a wine portfolio that includes the “Laguna Histria” label and the award-winning “Festiga” brand.  

(photo by Cliff Rames)

Put in perspective, it could be said that Agrolaguna is the elephant in the room, although that analogy applies only when you are in Croatia. When one takes into account that the vast majority of Vinistra’s members are small family wineries, Agrolaguna is like Gulliver at the Court of Lilliput. But to the outside world, the firm is relatively small, producing not millions of bottles but a few hundred thousand, perhaps.

Waiting for the ceremonies to begin. (photo by Cliff Rames)

 Nonetheless, Agrolaguna’s entry into Vinistra is big news, politically and economically. The mother company, Agrokor, has tremendous resources and a keen desire to be a serious player on the Croatian team of wineries. Over the past few years, it has invested heavily in advanced winery technology, vineyards, redesigned packaging, and new marketing strategies. It has engaged high-profile international consultants to help repackage its image from that of a factory winery to a producer of quality, accessible and value-driven wines that retain a true sense of place. 

(photo courtesy of VinMedia)

Signing the agreement were Vinistra president and spokesperson, Ivica Matošević, and Agrolaguna Director, Goran Kramarić. Matošević spoke briefly, providing a short history of its activities and events leading up to the agreement, signed on the eve of the 18th annual Vinistra wine expo.

“Agrolaguna’s membership in Vinistra is a huge step forward for Istrian and Croatian wine”, stated Matošević. “Vinistra’s acceptance of Agrolaguna’s membership request demonstrates that all of our winery members are united as equal players, whether they are small or large producers. Only in this way can we have the strength and resources to compete and achieve positive results in the international market”. 

(photo by Cliff Rames)

Kramarić spoke of Agrolaguna’s long relationship with Vinistra and its ongoing cooperation to advance the image and success of the Istrian wine brand.

“This agreement opens a door that leads to new opportunities for intensive cooperation to strengthen and support export initiatives, continued development of our wine roads and wine tourism, and joint participation in future events and exhibitions”, said Kramarić.

Arriving by helicopter that landed in a field behind the Agrolaguna winery in Poreč, Agrokor president Ivica Todorić presided over the ceremonies and was visibly pleased with the proceedings.

Ivica Todorić (photo by Cliff Rames)

“Our cooperation with Vinistra did not begin with the signature on this agreement today”, he said. “It is, however, evidence of our commitment to continue our partnership and desire to achieve our common goal to promote Istrian wine at home and abroad”.

“Agrokor invested a large sum of money to improve its brand and raise the quality of its wines. With that, we intend to lead the way forward and have a positive effect on the future of the market”, added Todorić.

“We appreciate and value the tremendous achievements that Ivica and his team have accomplished in the name of creating an Istrian brand”, said Todorić. “All this was done with the noble purpose of promoting Istria as a wine region, elevating the quality of Istrian wine, and celebrating the Istrian way of life. For this reason, I am extremely satisfied to sign this agreement today and formally join the members of Vinistra and move forward towards our common goals”.

(photo courtesy of VinMedia)

The formal speeches concluded with a startling but charming admission from the Župan (head administrator) of Istria County, Ivan Jakovčić: “About 10 years ago, I said in an interview that Malvazija Istarska, in my opinion, can never be a world-class wine. I stand here before you today to confess my mistake. I know now and can say with all certainty: Malvazija can be a world-class wine. And it is with great satisfaction that I witness the signing of this agreement today. In it, I see the future”.

Agrolaguna's tasting room (photo by Cliff Rames)

The signing ceremony and press conference were held in the nicely appointed tasting room at the Agrolaguna facility in Poreč and was followed by a lunch that few cynics could dismiss: plump and sweet shellfish roasted to perfection in large scallop shells, as well as local specialties perfectly paired with Agrolaguna wines.

It was a convincing display of haute cuisine and wine showmanship. Agrokor seemed to be sending a message to all in attendance that said: “We have arrived. Make no mistake. We are in this to win”.

Clearly the winners are all members of Vinistra, heavyweights and lightweights equally, and by extension – all Croatian wine producers. The model for cooperation among wineries and vision for success set forth by Ivica Matošević and his team at Vinistra are a guiding light that can – and should – show the way forward for all winemakers from every wine-producing region in Croatia. 

ProWein 2011 Gets a Taste of 150 Wines from Croatia

From March 27-29, 2011, the wine world was focused on Düsseldorf, Germany, site of one of Europe’s most important wine festivals: ProWein.

 

According to the organizers of the festival, ProWein 2011 was attended by over 3,600 exhibitors from some 50 countries. Attendance reached 38,000 – a 5% increase over 2010.

The organizers also noted an increase in the number of international guests, primarily from Great Britain, Scandinavia, the USA and Canada, as well as Eastern Europe – especially Russia, the Czech Republic and the Baltic states. The festival also saw an increase in the number of visitors from Asia – most notably China, Thailand and Hong Kong. Festival organizers reported that over 80% of visitors were individuals who are directly involved in purchasing decisions (Source: Visitor Survey at ProWein 2011.)

Photo courtesy of Vinolab d.o.o.

For the 5th consecutive year, Croatian winemakers were among the international exhibitors, with 25 of the most important wineries in Croatia participating, collectively representing more than 150 wines.

Croatia’s participation in this year’s ProWein fair was sponsored by the Croatian Chamber of Economy (HGK), in cooperation with the Ministry of Agriculture, Fisheries and Rural Development (MPRRR).

Photo courtesy of http://www.nacional.hr

With total space of 95 square meters, the Wines of Croatia booth was the focus of much attention, as trade professionals stopped by to investigate and taste the wines of Agrokor-Vina, Arman, Badel 1862, Capo, Cattunar, De Georgiis, Feravino, Jako Vino, Kabola, Kalazić, Korta Katherina, Krauthaker, Kutjevački Podrum, Lagradi, OPG Božo Bačić, OPG Šime Škaulj, Roxanich, Saints Hills, Suha Punta, Trapan, Veralda, Matošević, Vinski Vrh, Vinoplod, and the University of Zadar.

Photo courtesy of Vinolab d.o.o.

“This fair is of great importance to Croatian wineries, because it is an opportunity to present the wines of Croatia to an international audience”, said Rajko Ružička, Assistant to the Director of the Office Agriculture, Food and Forestry at the HGK.

“We hope that our presence at the fair will help to increase exports of Croatian wines, especially in regard to Germany, which at 600,000 liters annually makes it the second largest foreign market, after Bosnia-Herzegovina. That is why the HGK and MPRRR support Croatian wineries at international festivals like this, because it is critical to effectively present and position Croatian wines in potentially interested foreign markets.”   

Photo courtesy of Vinolab d.o.o.

Due to the large volume of business conducted during the festival and shear number of journalists present, ProWein is an opportunity that under no circumstances should be missed, said Saša Špiranec, Chairman of the Association of Croatian Wineries Festival Committee at the Croatian Chamber of Economy (HGK).  

Saša Špiranec

“ProWein is the starting point of marketing activities of our new association, whose primary mission is to raise awareness among the wine consuming public about the wines of Croatia. The task of branding Croatian wine includes many promotional tools – including specialized fairs like ProWein”, said Špiranec.

Đuro Horvat (Photo courtesy of http://www.liderpress.hr)

 Đuro Horvat, president of the Association of Croatian Wineries at HGK, added that Croatian winemakers regard the creation of a strong Croatian wine brand – one that showcases the excellent quality and originality of the wines – as crucial for the export market.

“Export trends from year to year indicate movement towards high quality wines from premium categories. That is why this festival is important as an opportunity to establish business contacts and ultimately increase wine exports through new sales,” said Horvat.

 

“Croatian wines are growing more and more interesting to international consumers and markets, who are increasingly seeking out wines of origin produced from indigenous grapes. This is especially true in more developed markets, such as Germany and Great Britain, where the rate of wine consumption is growing and the market is saturated with the most popular international varieties,” added Horvat.

Across six pavilions, visitors to ProWein were treated to a comprehensive snapshot of the world wine market and a selection of thousands of wines to taste. ProWein is an important bellwether of emerging trends and a showcase for new products and services, as well as an ideal venue for networking between visitors, producers, exhibitors, distributors and the media.

photo by Rene Tillmann / Messe Duesseldorf

Summing up the positive results of ProWein 2011, Hans Werner Reinhard, Deputy Managing Director at Messe Düsseldorf, said: “We are delighted with an extremely successful event! Our positive expectations were even exceeded. ProWein 2011 went splendidly. ProWein was impressively able to underline its status as the leading international fair measured by all key performance indicators. It brings the supply and demand sides of the wine and spirits market together at an international level in a uniquely professional atmosphere and it is the perfect meeting point for the sector to showcase trends and innovations, to discover and discuss.”

Next year’s ProWein event is scheduled for March 4-6, 2012 in Düsseldorf.

 

[Sources: Nacional.hr article (in Croatian), published on March 28, 2011; ProWein press release, published March 29, 2011]

A Report from the 2011 Zagreb Wine Gourmet Festival – Part 2

Text and photos (unless otherwise noted) Copyright © Cliff RamesIn Part I of this 3-part report, we offered some insights into the story behind the festival’s organization, shared details about the yummy opening Gala Dinner, and revealed who was the winner of the Wine of the Year. In Part 2, we go inside the festival to explore the venue, meet the VIP guests, and hear about the round table workshop….Enjoy!

 [Note: The views presented here are strictly my own and are in no way intended to reflect the views of the festival organizers or its sponsors and partners]

The Venue 

Okay, I know: It was too crowded. Too packed. Too small. Too hot and noisy. All those dead-end alleys stuffed with herds of winos, unable to move or escape. Winemakers unable to hear or speak with the guests; sometimes unable to access their stock of fresh bottles when faced with empties; unable to retreat to the bathroom…..

Photo by Siniša Škaberna

And yes, the coat room would completely filled-up by noon, forcing many guests to carry their heavy winter coats (it was cold in Zagreb!), scarves and bags around the tasting room floor.

And the last shuttle bus of the festival, in the cold night after a long day of tasting, apparently never showed up – forcing several guests (including me) to chase down taxis back to the hotel….

It’s all been said already.

Photo by Igor Franic

But let me add this nugget: The festival was a victim of its own success.

The Museum of Contemporary Art Zagreb, where the festival was held, is a lovely facility that was barely adequate to accommodate the crowd that turned out to discover the wines within.  Interest was obviously high, and it seems likely that the organizers underestimated the potential number of attendees. While open to the public, tickets were not cheap (150 Kuna, or about $30 – a lot of money for many Croatians), thereby screening out many (although not all) individuals who might otherwise see the event as a great way to have a drinking party with pals and buddies. Nonetheless, hundreds of people paid the money in exchange for a chance to taste some awesome juice and meet the faces behind the labels.

A recommendation for next year: Reserve 2-3 hours in the morning exclusively for accredited members of the trade and media to walk through, taste, chat with winemakers, and network with like-minded peers without the throng of public attendees (who could be admitted afterwards). Many tastings and expos I have attended over the years are organized in this fashion. It seems to work well.

To their credit, the organizers DID on the first day try to offer a solution by scheduling a 3-hour “by invitation only workshop” for “foreign wine journalists and wine buyers”. I was invited but honestly forgot about it in the swirl of activity and meetings. I also wonder who attended it, since most of the action and winemakers were out on the public floor.

The Café Bar

A refuge from the sensory overload and crushing grind of the tasting hall was the museum’s little café bar, a quiet place where exhausted refugees huddled to recharge their palates by drinking coffee, sparkling water – and beer. The little café was also a popular spot to hold business meetings (I had about 6 of them there), as well as a reliable source of fast, cheap eats in the form of sandwiches at 15 Kuna each (more about the general food situation in Part 3).

The VIP Guests

Each year the ZWGF seems to become a little bit less insulated and more outward focused. And that’s a great thing, as Croatia is an exciting emerging winemaking country that should be blowing its trumpets and utilizing all its tools and resources to draw attention to its fabulous winemaking history and culture.

This year was especially exciting, as the guest list included many interesting and important VIPs from the international wine trade and media. Among the VIP guests were Sarah Kemp and Christelle Guibert, respectively the Publishing Editor and the Tasting Editor from Decanter magazine; Gabriella and Ryan Opaz, founders of Catavino and the European Wine Bloggers Conference; Peter Moser, Editor-in-Chief of Falstaff; Dr. Josef Schuller, Master of Wine; Lynne Sherriff, Master of Wine and Chairwoman of the Institute of Masters of Wine; and Nicolas Joly, legendary French winemaker and current godfather of the biodynamic movement, who conducted a fascinating seminar called “Biodynamics in Wine Growing”.     

Nicolas Joly

[One note for the record: Somewhere in the official ZWGF press materials and program booklet, I am listed as “Master Sommelier”. I am NOT a Master Sommelier but rather a “Certified Sommelier”. Out of reverent respect for the brilliant and hard-won achievements of real Master Sommeliers, my conscious demanded that I make this correction. I am, however, a master at consuming large amounts of wine; a master of procrastination; and master at a few other nasty habits. Yet a Master Sommelier I am not – but I hope to become one when I grow up.]

The Round Table Workshop

Another really interesting event at the festival was the Round Table Workshop, scheduled for the morning of Friday, February 25th. Unfortunately, the space for the workshop was again inadequate for the large number of people in attendance. It was also very noisy (one side wall was open and funneled all the noise from the main tasting hall into the workshop room). I found out afterwards that a number of people in the rear of the room could not hear the presenters, despite attempts to use a microphone, and left in frustration. 

From left: Ryan Opaz; Irina Ban; Duro Horvat; Sarah Kemp; Tony Hodges; Ivica Matošević; Saša Špiranec

That is a pity, because the subject of the round table – “Perspective and real Potential of Croatian Wine and Wine Tourism” – was very important and interesting. Presenters included an eclectic mix of trade professionals: Saša Špiranec, Croatian wine reviewer and writer, gave an overview of Croatia’s wine regions, annual production, and grape varieties; Sarah Kemp provided perspective on the world of wine and how Croatia could become a player on the international market; Mr. Tony Hodges, Chairman of the London-based P.R. firm, brandstory, spoke of the power of storytelling in marketing; Duro Horvat, Managing Director for Agrokor (one of Croatia’s largest wineries), and winemaker Ivica Matošević provided some perspective from the viewpoints of their respective large and small wineries; Mr. Matošević also spoke of his marketing success as president of the Association of Winegrowers and Winemakers of Istria, Vinistra; and Ryan Opaz from Catavino spoke about the importance of social media in the wine trade.   

The subject of my piece of the round table presentation was entitled, “The Openness of the U.S. Market to New Wine Regions” – like Croatia. You can watch a video of my presentation here on YouTube.

The Exhibitors

According to the ZWGF website, the festival featured over 130 exhibitors and included “crème de la crème” among Croatian wine and culinary stars (the official ZWGF roster included 76 Croatian wineries).

Vesna Clai

Over 500 wines from eight Croatian wine-growing regions were presented, as well as a selection of wines from Austria, Bosnia-Herzegovina, Germany, Italy, Montenegro, New Zealand, Slovenia, and South Africa.

In addition, about 16 vendors of food products and delicacies were among the exhibitors. From them I was able to secure a few slivers of prosciutto and salami when I was starving (which was always), washing them down with a cube or two of bread dipped in olive oil.  

Next: The wines….

End of Part 2. Part 3 will follow very soon. Stay tuned!