By Cliff Rames © 2012
”I can’t believe it took me this long….Season 8. It took me to get here. This is f****** awesome.”
Unless you have been hidden away on one of Croatia’s many uninhabited islands (there are over 1,100 of them), by now you have probably heard that Anthony Bourdain of the widely popular Travel Channel TV show, No Reservations, kicked off Season 8 by visiting Croatia.
The episode he filmed in Croatia, called “Coastal Croatia”, was shot over a week’s time back in October 2011 and made its world premier this week on the Travel Channel (Monday, April 23, 2012, 9pm EST).
Reaction to the episode, based on the early buzz and online chatter, has been ecstatic and overwhelmingly positive. Love him or hate him – Bourdain can be a divisive, acerbic personality with a raw, uncensored sense of humor – the “Coastal Croatia” episode is an extremely entertaining, informative, and well-produced piece of travel journalism. It is also quite infectious viewing; I still find myself watching it over and over again. You can too, thanks to the Travel Channel, which now has the full episode online here.
Certainly Anthony Bourdain’s own reactions to his experiences in Croatia fueled much of the elation mirrored by his viewers as we watched him suck on briny oysters and garlicky mussels; hunt for Istrian truffles with “Shotzy the Wonder Dog”; skewer sashimi tuna; gorge himself on shark liver pate, fish tripe and lobster; drizzle “amazing spicy Croatian olive oil”; carve succulent slivers of Paški cheese; savor slow-simmered Skradin risotto; and swirl and swallow several liters of local wine. Often Bourdain could not contain his amazement and surprise, exclaiming over and over again, ”Holy s*** that’s good”.
And over and over again I found myself cheering Bourdain on, perched on the edge of my seat in anticipation of his next move or discovery, and of course wishing I was there too. :-)
Bourdain is now famous for his often hilarious, sometimes offensive yet always entertaining one-liners. Rather than repeat them here, many of the Bourdainisms from the Croatia episode have already been documented for your enjoyment in this post by Eater.com.
Bourdain’s “Coastal Croatia” travels began in Istria, where he visits Rovinj and Motovun. Our friends at Taste of Croatia have graciously mapped out Bourdain’s itinerary for you here.
In one scene at a seaside restaurant, Konoba Batelina, the wines of Bruno Trapan are on table, clearly being enjoyed by the group. While Bourdain had planned to visit Trapan winery, in the end he had to bypass it due to time restraints. Which is too bad, because Bruno Trapan is quite a rock star among Croatian winemakers and has many admirers at home and abroad. His boundless energy, wild enthusiasm, intense passion and maturing skill as winemaker would have been quite a match for Bourdain. I’m sure having the two of them in the same room would have resulted in a revolution of some sort. :-)
The journey then continued to Dalmatia, where Bourdain visits Boškinac hotel and winery on Pag island in central Dalmatia – “an amazing, crazy-ass spot”. There he is treated to Boris Šuljić’s delectable cooking – a multicourse extravaganza that – I know from my own visit there last year – is one of the finest culinary experiences in Croatia. All dishes were paired with Boškinac’s “awesome” wines, which are produced from Šuljić’s vineyards in the fields across from the hotel. I am especially fond of his Gegić, a fresh, salty white wine from the locally indigenous grape of the same name. The Boškinac red blend of Cabernet Sauvignon and Merlot is widely considered to be one of the best Bordeaux-style wines in Dalmatia.
From Pag, Bourdain traveled to BIBICh winery in Skradin, where, simply put, he seemed to have the time of his life, asking, “Why, oh why, is there so much amazing wine in this country?”
Not surprising at all. I have visited BIBICh many times over the years and despite my futile efforts to remain faithful to a spit bucket, maintain dignified self control, and sustain a guise of “professionalism”, I have never left sober or unfazed by the man’s charm, incredible hospitality, and deliciously fascinating array of family wines. :-)
I also regularly recommend BIBICh to travelers in the area, and I have never heard a bad report from anyone who has visited him. Alen BIBICh has always been miles ahead of the game in regard to an understanding of wine tourism, wine marketing, and wine exports (he exports the bulk of his production and was one of the first Croatian wine producers to find success in the United States, where his R6 Riserva red is a best seller).
Often the unsung hero behind BIBICh’s success and ability to please any number of visitors or VIP guests is his wife, Vesna. The woman is a culinary genius, and she possesses a superhero’s ability to whip up on short notice a gourmet tasting menu that is not only delicious but perfectly complements the wine that Alen is pouring. It is simply astounding, and anyone who has ever had the privilege to enjoy some time with Alen, his wines and Vesna’s food pairings will never forget it and may also find him/herself exclaiming, “Holy s*** that’s good!”
A few viewers have been asking about the food that Bourdain ate on the show. Many of the dishes are local specialties with recipes that vary by region and village-to-village. You can get some ideas from the Taste of Croatia book by Karen Evenden. Esquire also just posted a recipe for the grilled sardines, and you can view that here. Croatian Cuisine also offers a smart phone app that contains many traditional Dalmatian recipes.
Ante Pižić, the gentleman who prepared the Skradin risotto at BIBICh winery, will not reveal the recipe, saying only that it is a family secret dating back over 200 years. He did however tell me that tradition dictates that only male members of the family can prepare it, and the whole process takes four days, 12 hours of which are spent over a fire, cooking and stirring. The Slow Food movement is a traditional way of life in Croatia.
No doubt, Anthony Bourdain No Reservations “Coastal Croatia” is by far one of the best promotional pieces for Croatian tourism, food and wine to emerge in a long time. It is also a perfect example of how smartly done, “hip” marketing can resonate across the globe and lead to practical benefits. Word is, since the episode aired the phones of Croatian wine importers in the U.S. have been ringing off the hook.
To commemorate the occasion, Blue Danube Wine Company tapped into its cellar reserves and released two older vintages of BIBICh wines, the 2004 Sangreal Mertlot and the limited release 2006 Sangreal Syrah. Needless to say, BIBICh wines are now hot, and we are happy to report that Blue Danube just received a new shipment and several new vintages are now available in the U.S. (unfortunately Boškinac wines are not exported at the moment).
Perhaps – and hopefully – this is a tipping point for Croatian wines. Certainly Boris Šuljić and Alen Bibich have gained some well-deserved attention and recognition for their talents. As for the many excellent Croatian winemakers not featured in this program: I firmly believe in the old adage: “A rising tide lifts all boats”….
While No Reservations has generated a lot of buzz and attention for Croatia and its food and wine scene, it would be foolish for any of us to rest our laurels. With his show, Anthony Bourdain has blown open the doors of imagination, of possibility, of opportunity. Now comes the hard work of delivering on the promise and sustaining the momentum….
Yet for now we can certainly bask in the glow and smile, knowing that many more people will soon be discovering Croatian wines and enjoying what we have always known: the wines are great, the winemakers all have great stories, and Croatia is an amazingly beautiful country with a rich food and wine heritage.
In the words of Anthony Bourdain,”this is world class food; this is world class wine; this is world class cheese…. If you haven’t been here yet, you are a fucking idiot”.
And even if you are not an “idiot” or have already been to Croatia, then perhaps – like me – you watched Bourdain as he relished in the marvels and beauties of Croatia and knew one thing for sure: that you must go back as soon as possible!
I have a feeling that the Croatian National Tourism Board was just handed a brand new marketing slogan: “Croatia – Holy S*** That’s Good!” :-)